Award Winning Designer & Curated Mentor

Curated Designer & Mentor

Designing human-centered AI

Designing human centered AI

Leading Design at

Leading Design at

More About Me

More About Me

Future of Singapore Design | 2024 (ADPList x Dsg x SGN)

I use human-centered design while changing a button from blue to royal blue - all powered by a “groundbreaking” design process that magically aligns with whatever the boss decided last week, and even more magically improves user retention overnight.


..which isn't really what I do


My design approach is grounded in reality, grounded in data: using both quali and quanti evidences to make decisions, align stakeholder vision and embed design advocacy across teams.

I use human-centered design while changing a button from blue to royal blue - all powered by a “groundbreaking” design process that magically aligns with whatever the boss decided last week, and even more magically improves user retention overnight.


..which isn't really what I do


My design approach is grounded in reality, grounded in data: using both quali and quanti evidences to make decisions, align stakeholder vision and embed design advocacy across teams.

I use human-centered design while changing a button from blue to royal blue - all powered by a “groundbreaking” design process that magically aligns with whatever the boss decided last week, and even more magically improves user retention overnight.


..which isn't really what I do


My design approach is grounded in reality, grounded in data: using both quali and quanti evidences to make decisions, align stakeholder vision and embed design advocacy across teams.

I use human-centered design while changing a button from blue to royal blue - all powered by a “groundbreaking” design process that magically aligns with whatever the boss decided last week, and even more magically improves user retention overnight.


..which isn't really what I do


My design approach is grounded in reality, grounded in data: using both quali and quanti evidences to make decisions, align stakeholder vision and embed design advocacy across teams.

I’m a vetted mentor on ADPList.org, Designed.org, and the NACC Virginia Chapter, and a core member of the Design Buddies community - where I have helped designers from different walks of life and industries find their edge (and in return, found inner peace in giving back).


As the recipient of the Tech Empowerment Award from Westcliff University - honoring the initiatives I've led that bring tech and innovation to the community, I’ve helped bridge the gap between design and disciplines like product, engineering, and research - especially for global teams where alignment is often the hardest part.

Reach Out

Whether you’re looking for mentorship, a design consultation, or just want to chat about all things design,

I’d love to hear from you!

Reach Out

Whether you’re looking for mentorship, a design consultation, or just want to chat about all things design, I’d love to hear from you!

Reach Out

Whether you’re looking for mentorship, a design consultation, or just want to chat about all things design,

I’d love to hear from you!